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How to choose a PR photographer
Would you use a plumber
to service your car? Even if in their advertising they
claimed to service cars along with a myriad of other
services and products, you are pretty unlikely to let
them loose on your pride and joy.
Equally, many photographers in their advertising list
every type of photography imaginable, from legal to
weddings and from family portraits to PR and I am sure
that the great majority of them are excellent at a
proportion of them. However, if you want a wedding
photographer, choose a photographer that specialises
in just weddings. If you want a PR photographer then
make sure you choose one that specialises in PR.
When you are looking for a photographer to take photos
to accompany your press release, make sure you use a
specialist. At the very least you should make sure the
photographer you select has had experience working
directly for a newspaper. That way you know that the
photos you receive will be photos that a picture
editor is likely to want to use and also be in a
format suitable for newspaper publication.
If
you plan on using a search engine such as Google then
simply search for 'PR photographers'.
Look very carefully at the websites that any search
returns and look specifically for photographers with
press experience.
Good luck and avoid plumbers wanting to service your
car!
Written by Simon Apps, ex-press photographer and
founder of Professional Images. Professional
Images are specialist PR
photographers providing PR, press and editorial photography to PR consultancies and press offices.
This article may be used freely provided a live URL
link is provided to
http://www.professional-images.com.
Used without the link, you will be breaching
copyright.
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